Questionnaire.

1) What is your business?

Ex: Dessert2Dorms

Why is this important: Delivering desserts to college campus students.

2) Describe your business in one sentence

Ex: We deliver tasty treats at all hours when students are craving.

Why is this important: Students may be up late with friends, studying etc. and are craving something sweet. Usually all delivery services close by 1 or 2A.M. ... but not Dessert2Dorms. We are open around the clock delivery your favorite scrumptious snacks.

3) Who is your target audience?

Ex: College students and young adults

Why is this important: The business is unique because it is delivery ONLY and for college campus students.

4) Who are your competitors?

Competitors may consist of other bakeries or late night delivery/drive thru services.

5) What makes them better/worse than your product/service?

Our company tops all other competitors in the delivery service because we are open for delivery around the clock. It's downfall is that it is dessert based only. So if you do not crave late night sweets, our company may not be for you.

Why is this important: The company is unique because there are no late night DELIVERY bakery services. College students are always looking for anything that delivers late when they're in the mood for something to snack on.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

N/A. Company was not previously established. It is completely fictitious for class purposes.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

8) How do you want your image to be seen in two years?

Ex: We want to be one of the leading delivery services to college campuses.

Why is this important? This is important because late night services are mainly fast food such as McDonalds, Burger King, Wendy's, etc. They are all competing companies that sell the same type of food products. While our company may not be healthier, it is definitely a completely different option for delivery AND there is no limitations for delivery services which allows for more consumers.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

10) If your company/brand was a person, who would it be and why?

11) If your company/brand was an object, what would it be?

A luscious cupcake topped with fluffy cream and a cherry.

12) If your customer was a cartoon character, who would it be?

A powerpuff girl. While they are cute and coloful, they are powerful. Just like that, our desserts are eye catching and hit the spot.