Biz-nass Card

Questionnaire.

1) What is your business?

Ex: Dessert2Dorms

Why is this important: Delivering desserts to college campus students.

2) Describe your business in one sentence

Ex: We deliver tasty treats at all hours when students are craving.

Why is this important: Students may be up late with friends, studying etc. and are craving something sweet. Usually all delivery services close by 1 or 2A.M. ... but not Dessert2Dorms. We are open around the clock delivery your favorite scrumptious snacks.

3) Who is your target audience?

Ex: College students and young adults

Why is this important: The business is unique because it is delivery ONLY and for college campus students.

4) Who are your competitors?

Competitors may consist of other bakeries or late night delivery/drive thru services.

5) What makes them better/worse than your product/service?

Our company tops all other competitors in the delivery service because we are open for delivery around the clock. It's downfall is that it is dessert based only. So if you do not crave late night sweets, our company may not be for you.

Why is this important: The company is unique because there are no late night DELIVERY bakery services. College students are always looking for anything that delivers late when they're in the mood for something to snack on.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

N/A. Company was not previously established. It is completely fictitious for class purposes.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

8) How do you want your image to be seen in two years?

Ex: We want to be one of the leading delivery services to college campuses.

Why is this important? This is important because late night services are mainly fast food such as McDonalds, Burger King, Wendy's, etc. They are all competing companies that sell the same type of food products. While our company may not be healthier, it is definitely a completely different option for delivery AND there is no limitations for delivery services which allows for more consumers.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

10) If your company/brand was a person, who would it be and why?

11) If your company/brand was an object, what would it be?

A luscious cupcake topped with fluffy cream and a cherry.

12) If your customer was a cartoon character, who would it be?

A powerpuff girl. While they are cute and coloful, they are powerful. Just like that, our desserts are eye catching and hit the spot.

Say Hello, Insanity.

Lyrics to 'Insanity' by Oingo Boingo. Yes.

In a Magical Place One has Never Been Before ... Otherwise Known as Photoshop

zombiestompers.

BOLD, ADVENTUROUS, AND ....... TALL.

The image I chose to vectorize is my favorite pair of shoes. They make me feel bold and adventurous. I used the pen tool to outline the majority of the image and went in to sketch the finer details with the pencil tool. Adding the color was a bit more difficult because I didn't add color until the end and i'm still trying to figure out how to organize everything into layers to go back and reference certain areas. However, to get the color I used the eyedropper tool to select the specific color and then hand painted everything. (For some reason I couldn't figure out how to color a section altogether.)

Dessert 2 Dorms (roughhhhhh.)

I chose the specific icons for my logo because I figured it was easy to read and got the message across visually. During my designing process in illustrator, I struggled a bit with using the correct tools to accurately produce the images I wanted. I had to free-hand draw each icon with the pencil tool and it was really hard so some of the lines are crooked. I definitely want to go back and fix the icons and the crooked lines because I think that it is distracting to the eye and might take away from my overall logo. Additionally, I had problems with adding color, however I would really like to make my logo brightly colored and fun. Color is a big deal with this specific logo because I want to attract younger adults/students to buy my product. I definitely need to improve many aspects of my logo, however this will be the basic set up.

Critique N' Some Logos

Each of these icons are extremely popular in today's society. They are memorable and define a "strong company logo." All of the above use minimal words and a unique design. They also contain memorable colors and designs and are not complex, making the icons eye-catching. Most of the icons above also have little to do with the products that the company supports. The Starbucks and McDonald's logos do not contain any food product related to the company. Nike does not have any sort of athletic product incorporated either. The most complex out of the icons I have chosen is obviously the Starbucks logo. However, it still successfully works and the woman represented is widely known across the nation.

I enjoy the colors used in the McDonald's logo. While it does not have anything to do with fast food specifically, the "golden arches" that make up the "M" remind me of french fries and the color scheme remind me condiments commonly used with fast food.

I also really enjoy the Underarmour logo because two simple letters combine make a unique shape that looks visually appealing and more than simply a "U" and "A." It is very creative and simple and works nicely on the products that the company sells.