2011 Kia Soul Commercial:
http://www.youtube.com/watch?v=bRODfligBzMI think this commercial is extremely effect regarding selling the Kia Soul car. It uses the memorable hamsters that we have grown to associate with the Kia Soul and love to watch on the television. It also uses a hit song from the current decade to capture young audiences as well. Having the hamsters dance and then drive the car captivates the audiences' attention and highlights the significance of the car and I believe it has definitely helped sell the car.
GEICO - SmartPhones/Dumb Things Commerical:
http://www.youtube.com/watch?v=oe-Y-zSd5gs
I believe that Geico does a fantastic job selling their car insurance. In every commercial they make the same statement and ask a rhetorical question. This highlights them as a confident superior business with catchy rhetorical questions that also make the audience laugh (captivate attention.) This one in particular is strong because smart phones are a huge part of our society today and it is in fact true that many individuals (including professional businessmen) use smart phones to do incredibly dumb things.
Target Black Friday Sale Commerical:
http://www.youtube.com/watch?v=p-MMKaCX9qg
This is a fantastic way to promote sales going on for a specific company/store, especially during the pre-holiday season. The intense music mixed with the "intense preparation" of the "target mom" is quite comical to watch but at the same time conveys the idea of how intense the two day Target sale is and promotes that it is CRITICAL to go while the sale is going on. It is a great way to market Target stores and the products within the store and of course sales are always a great way to make money off of buyers (in this case even if they are not local customers.)
Heineken Beer Commercial:
http://www.youtube.com/watch?v=ZcX1PTOmvO8
Beer commercials always do a great job to promote their beers. Although I am not a beer fan, I happen to really enjoy this particular commercial. It is clever and associates the Heineken beer with sophistication and class. I am also a film major so I really enjoy the way the entire commercial was shot. It conveys the idea of a superb individual with the particular beverage and I think it subconsciously promotes the beer very well. It is also very current in music and style in addition to adding individuals of other cultures as well to attract other groups of audiences.
iPhone Commercial:
http://www.youtube.com/watch?v=8cgibXrdZBo
This commercial definitely has to be an online only commercial, or perhaps a cheesy commercial that some individual spent time making for no apparent reason, but I happen to like it. Aside from it's repetitive use of the "F" word, it is short and sweet and gets the point across very well. In addition to the commercial's information about how important it is to have an iphone and all the things you have access to with the iphone, it shows you visuals as well. Visuals are a key factor in a successful commercials because people like to physically see what it is the product can do for them BEFORE they go ahead and purchase it. Everyone likes to know if their getting their moneys worth before dishing over the cash for the product. It's length is also perfect because in today's time, everyone likes to get things done in as little time as possible. The commercial's length is perfect for the quickly paced new age America.
